Question:
How can we effect change in our law firms?
Response:
Changing professionals and law firms takes a personal commitment on the part of the staff involved. It requires a deep sense of wanting to invest in themselves. This type of investment demands long-term professional commitment with an understanding that time and money must be invested. If you want to yield real results with bottom line gains, the commitment must come from the professionals in the law firm.
Dr. Thomas J. Venardos
Question:
How does image tie into a law firm's marketing program?
Response:
Image is important to every profession. In particular, law firms need to have a good image within the community served. Therefore, today, it is necessary for a law firm to improve upon their image by being viewed by the community as professionals who make a contribution. This contribution can come in several ways: as support to the community, driect involvement in the community or by creating involvement that the community can become a part of.
Dr. Thomas J. Venardos